Bar by bar, Heineken battles AB Inbev in Brazil

Bar by bar, Heineken battles AB Inbev in Brazil

Chamber Articles Category: Industry News Post Date: 07/05/18 Source: Reuters By: Tatiana Bautzer, Philip Blenkinsop and Glam Slattery
Article Content

SAO PAULO/BRUSSELS (Reuters) - Sao Paulo bar owner Arthur Santi has long served up boatloads of ice-cold Skol, one of Brazil’s most popular beer brands and a mainstay of brewing giant Ambev SA (ABEV3.SA).

Then last year, rival Heineken NV (HEIN.AS) made him an offer he could not turn down. Santi was launching another saloon in the same working-class neighborhood. The Dutch brewer wanted top billing for its products at the new location. Read Full Article