Brazil’s study travel market bounces back

Brazil’s study travel market bounces back

Chamber Articles Category: Culture Post Date: 06/13/17 Source: The Pie News By: The Pie News
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Brazil’s outbound study surged by 14% in 2016, with more than 247,000 students studying abroad during the year as exchange rates improved, according to Brazil’s largest study travel association.

The first published results from this year’s Belta Seal Market Research survey of education agencies are a marked improvement on the previous year’s findings, which showed sales of outbound study courses had been damaged significantly by a tough economic climate in 2015.

“There is good demand, despite the challenging time that Brazil is having,” commented Belta president Maura Leão, who said an improved exchange rate was a significant reason why outbound study is showing signs of recovery.

As well as the increase in the number of students heading overseas, the survey also shows students’ priorities have shifted in terms of preferred programs of study, driven largely by factors related to employability.

Language programs remained the most popular option, but were followed for the first time by language courses with temporary work, which rose three places compared to the year before as demand grew, the survey shows.

Speaking an international business language is “essential” for students in the Lusophone country, said Leão, which explains why growing numbers of Brazilian students are taking up English and other language courses overseas. Read Full Article