AliExpress eyes ‘live commerce,’ financial products to expand Brazil sales
SAO PAULO, May 26 (Reuters) – AliExpress, the global e-commerce platform of Chinese giant Alibaba Group Holding Ltd , aims to increase its Brazil sales by offering “live commerce,” financial services and registering local sellers in its marketplace, its Brazilian head told Reuters on Wednesday.
With Brazil sales growth of around 130% in 2020, the shopping portal wants to use these initiatives to deepen its links with customers in Brazil, which has become one of the five largest AliExpress markets in sales in the world, Yan Di said.
By Aluisio Alves via Yahoo Finance