Amazon.com brings Alexa to Brazil, kicks off pre-orders for devices

SAO PAULO (Reuters) – Amazon.com Inc will launch its virtual assistant Alexa in Brazil starting this month, with plans for three different devices with the software installed, as it rapidly expands operations in Latin America’s largest economy.

The move comes only three weeks after the U.S. e-commerce giant introduced its Prime subscription service to Brazilian consumers, toughening the competition with local retailers by offering unlimited nationwide free shipping and a maximum 48-hour delivery time in over 90 municipalities.

 

By Gabriella Mello via Reuters

 

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