Brazil banking: Benchimol lifts XP’s star

It’s a hot summer’s day in São Paulo – sadly a relatively rare one this year – and Euromoney is with XP Inc’s head of media relations and the assistant to chief executive Guilherme Benchimol in an air-conditioned meeting room on the 28th floor of the newly IPO’d company. The air con and the chilled water are refreshing; while we wait, the assistant checks her phone.

“He’s nearly here,” she says. “He’s on his way in from his farm.”

By Rob Dwyer via Euromoney


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