Brazil Reports Booming First Quarter 2025 Visitor Arrivals
Brazil hosted 3.74 million international visitors during the first three months of 2025, the highest total for the period in the country’s history and more than one-half the number of international travelers the South American nation reported during all of 2024.
According to data from Brazil’s Ministry of Tourism, Embratur, the country’s international tourism promotion agency, and Brazil’s Federal Police, Brazil’s 2025 international arrivals represent a 47.8 percent increase over the first three months of 2024.
Brazil’s first-quarter visitor arrivals increase includes a total of 929,096 international travelers hosted during March, a 25.5 percent increase over March 2024. The São Paulo state, Brazil’s primary air hub, led the country in international tourist arrivals during March, with 277,266 visitors. Rio de Janeiro followed with 241,812 arrivals.
Other states reporting increased March arrivals include Rio Grande do Sul, which hosted 168,507 international visitors, and Bahia, which hosted 17,583 international tourists during March 2025.
Brazil hosted 6.65 million international tourists in 2024, an increase 12.6 percent year-over-year increase compared with 2023. Foreign tourists generated $7.3 billion in revenue for Brazil’s tourism sector last year, representing eight percent of Brazil’s GDP, according to Embratur officials.
Brazil’s strong first-quarter 2025 visitor arrivals were driven by “international promotion actions and the strengthening of tourism infrastructure,” said Marcelo Freixo, Embratur’s president.
By Brian Major via Travel Pulse