Brazil retailer Via Varejo launches digital bank targeting low-income clients

SAO PAULO (Reuters) – Brazilian electronics and appliance retailer Via Varejo launched a digital bank targeting low-income clients in partnership with Boston-based startup Airfox, according to a filing on Wednesday.

The move will take Via Varejo beyond its current role in Brazil as a brick-and-mortar and online seller of goods, challenging its competitors in Latin America’s largest economy, where App-based wallets are an increasing trend among fintechs and traditional banks.


By Gabriela Mello via WSAU


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