Brazil retailers hunt for M&A deals to compete for e-commerce dominance
August 4 (Reuters) – In March last year, Oziel da Silva Santos needed a new TV but with stores closed due to COVID-19 restrictions in Brazil’s northern city of Belem, the 50-year old was clueless about how to get one. He followed a link on the website of furniture retailer Via Varejo (VVAR3.SA) and called a store manager.
On the other end of the line was Railton Sampaio, a manager at the city’s largest Via Varejo. Sampaio helped him buy the TV online, sending the link for payment through the commonly used messaging app WhatsApp.
By Tatiana Bautzer via Reuters