Brazil’s Magazine Luiza sells books online in new challenge to

SAO PAULO (Reuters) – Brazilian retailer Magazine Luiza on Tuesday announced it would start selling physical books online for pickup in its chain comprised of almost 1,000 stores, using its national footprint to compete with traditional booksellers and Inc.

Brazil’s more established booksellers are facing financial headwinds, leading Saraiva Livreiros SA and Livraria Cultura to file for bankruptcy protection last year.


By Gabriela Mello and Alberto Alerigi Jr.


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