Can Backseat Snacks Help Uber Take Brazil?
If it’s going to conquer the world one foreign market at a time, Uber has considerable work to do in Latin America. Populous cities with iffy public transit portend big business, but the competition there is fierce and well-funded, with local taxi operators plus Chinese giant DiDi and its subsidiary 99, and the Daimler-backed scrappy Greek upstart Beat. Now the newly public company could get a boost in its driver rosters in Brazil, thanks to a partnership between backseat mini-convenience store Cargo and the local ampm operator Ipiranga.
By Julia Walmsley via Forbes