The whole of France fits into Bahia, one of the 27 Brazilian states. That’s how Ricardo Leite, Brazil country manager at BlaBlaCar, tends to illustrate the scale of opportunities for the long-distance carpooling firm in one of its top three markets globally.
A population of 210 million people coupled with 50 million cars that are expensive to acquire and maintain and an inefficient public transport network makes Brazil a great market for the firm to thrive. Following its success in the country since launching in 2015, BlaBlaCar now wants to introduce subscriptions, insurance and pursue opportunities in the transport sector to monetize the local operation.
By Angelica Mari via Forbes