Online marketing and branding have taken center stage in recent years, but especially so since the onset of COVID-19. The last edition of our webinar series COVID-19 Next Steps brought together successful marketers to discuss brand communication, best practices –– what not to do –– and the role of social media. Fernando Barretto has over 15 years of marketing and advertising experience, with such firms as CP+B, Deutsch LA, and tech start-up Letgo, the mobile innovation arm of OLX. Bruna Bechelli has worked in advertising in Brazil with ABN AMRO Bank, Natura, and Diageo. She has also travelled the world, working in London for CP+B and JWT on brands like Unilever, BMW, Hotels.com, and AbInbev. Now in New York, Bruna serves as Business Lead at TBWA Chiat Day, working with firms like PepsiCo and Hilton Hotels.
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Fernando Barretto, Director of Brand Marketing, Letgo
Bruna Bechelli, Business Lead, TBWA