From green to instant coffee, Brazilian innovates in Dubai
São Paulo – In 2014, Brazilian businesswoman Maria Eduarda Becker (pictured above) began her journey in Dubai, United Arab Emirates. She arrived in the country as a barista and established herself as a leading professional there and in neighboring countries such as Saudi Arabia. Now, Becker owns Três Marias Coffee, a brand that she created to offer courses and training to coffee professionals and the public at large. She is also a partner of the trade company Ally Coffee in the Middle East and North Africa (MENA) region and works with them to create market for green coffee, particularly from Brazil and Colombia.
The entrepreneur defends a broader view of the product, going beyond the current hype. “My slogan is ‘Specialty Coffee Made Simple.’ Is it special? Yes, because it’s high-quality. But countries like Brazil show that specialty coffee is made just like any other commodity. It’s just business. It’s made by businesspeople that want to grow and diversify the industry,” she told ANBA.
By Thaís Sousa via Brazil-Arab News Agency