Targeting the young, growing Brazilian market may be the smartest decision an app publisher can make this year. App installs have been growing at an impressive 30% year-over-year, easily the largest and fastest growth in the region. With the world’s sixth largest population, Brazil’s smartphone growth has exploded in recent years — up 11% in 2019. But it may have only scratched the surface in terms of where the market could go. In 2019, Brazil had a smartphone penetration of only 45.6%, dwarfed in comparison to top countries like the U.K., Germany, and U.S., which are around 80%.
By Matt Tubergen