Infusing Digital Responsibility into Your Organization
As societal expectations grow for the responsible use of digital technologies, firms that promote better practices will have a distinct advantage. Strengthening your organization’s digital responsibility can drive value creation, and brands regarded as more responsible will enjoy higher levels of stakeholder trust and loyalty. These businesses will sell more products and services, find it easier to recruit staff, and enjoy fruitful relationships with shareholders. Based on their ongoing research into digital transformations and in-depth studies of 12 large European firms who are active in digital responsibility, they share four best practices around digital responsibility to maximize business value and minimize resistance.
In 2018, Rick Smith, founder and CEO of Axon, the Scottsdale, Arizona-based manufacturer of Taser weapons and body cameras, became concerned that advances in technology were creating new and challenging ethical issues. So, he set up an independent AI ethics board made up of ethicists, AI experts, public policy specialists, and representatives of law enforcement to provide recommendations to Axon’s management. In 2019, the board recommended against adding facial recognition technology to the company’s line of body cameras, and in 2020, it provided guidelines regarding the use of automated license plate recognition technology. Axon’s management followed both recommendations.
by Tomoko Yokoi, Lazaros Goutas, Michael Wade, Nicolas Zahn, and Niniane Paeffgen via Harvard Business Review