McDonald’s Brazil: Engaging With A Generation Z Workforce
Having shifted from technology to human resources two decades ago, Marcelo Nóbrega is right at the point of convergence between the two areas as he enhances the management of a 50,000-strong Generation Z workforce in McDonald’s restaurants throughout Brazil.
Keeping up with innovation that enhances staff management and productivity is core to the HR director’s work, who joined Arcos Dorados, McDonald’s largest franchisee in the world, in 2014. In his role, Nóbrega is actively looking for innovative approaches to better interact with the workforce with technologies such as artificial intelligence high up on the agenda.
By Angelica Mari via Forbes