Meat-loving Brazil joins the search for plant-based alternatives

SAO PAULO (Reuters) – Beef-crazy Brazil, with its all-you-can-eat steak houses, world-leading meatpackers and more cattle than people, is not the first place you might look for plant-based alternatives to meat.

But companies from JBS SA, the largest beef producer in the world, to BRF SA, the No.1 chicken exporter, are looking to tap a wave of interest from environmentally conscious eaters seeking vegetable substitutes.


By Alberto Alerigi via Reuters


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