Syngenta to roll out new digital ag tools in Brazil

SAO PAULO, June 16 (Reuters) – Switzerland-based seed and crop protection company Syngenta has chosen Brazil as the initial market for a new digital agriculture services platform intended to make local grain growers more competitive, a Syngenta executive told Reuters.

Because of lockdowns and social distancing, crop consultants including seed advisers and agrochemical distributors have been unable to visit farms, making technology more important to assess field conditions, said Greg Meyers, the company’s chief information and digital officer.


By Ana Mano and Roberto Samora via Reuters


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