Tribute to José Luis Cutrale (1946-2022)

Tribute to José Luis Cutrale

(September 17, 1946 – August 17, 2022)

1988 Person of the Year

On behalf of the Board of Directors of the Brazilian-American Chamber of Commerce, we regretfully inform you of the passing, on August 17, 2022 at age of 75, of José Luis Cutrale, in London.  Mr. Cutrale was the 1988 Brazilian Person of the Year honoree and a lifelong member of the Chamber.  A friend to many members and Directors, Mr. Cutrale was always willing to assist the Chamber.  His participation in joint projects elevated the quality of Chamber programs and strengthened ties between Brazil and the United States.

Born in São Paulo on September 17, 1946, Mr. Cutrale started working as a young boy for his father at Cantareira Municipal Market in São Paulo and began growing oranges.  Twenty years later, in 1967, they founded Cutrale, which catapulted the family name to become synonymous with orange juice worldwide.  Mr. Cutrale lived his life with kindness, respect, honesty, and a strong work ethic.

Mr. Cutrale is survived by his wife, Rosana Falcioni Cutrale, and their three children – Junior, Henrique, and Graziela.