Gerdau, Brazil’s largest steel producer, is the most valuable brand in Latin America’s steel sector, according to the Latin America 100 2026 ranking, compiled by consulting firm Brand Finance. Operating in five countries in Latin America (Argentina, Brazil, Mexico, Peru, and Uruguay), Gerdau ranks 88th overall among the brands listed in the region, up seven places from the 2025 ranking.

According to Pedro Torres, Gerdau’s Global Director of Communications, Brand, and Institutional Relations, the Company’s recognition in the Latin American ranking reflects its commitment to creating ever-greater value for its stakeholders. “Being ranked as the most valuable brand in Latin America’s steel industry reflects a successful strategy of internationalization and geographic diversification. Our operating model in the region has been essential to building strong, long-term relationships with our customers and society. We share this recognition with our 30,000 employees, who build the brand’s reputation and the future of Gerdau every day,” he added.

Brand Finance is a leading independent global consultancy specializing in brand valuation, with offices in more than 20 countries. Founded in 1996, the organization set out to bridge the gap between marketing and finance by quantifying the financial value of brands.