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Rafaela Guaranys

Date: 09.04.2019

Professional Category: Other

Summary

EDUCATION Aug 2017-Nov 2018 MERCY COLLEGE Masters in Business Administration New York, USA Apr 2015-Feb 2017 PONTIFÍCIA UNIVERSIDADE CATOLICA (PUC) Masters in Commercial and Sales Rio de Janeiro, BRA Aug 2009-Jul 2013 PONTIFÍCIA UNIVERSIDADE CATOLICA (PUC) Masters Bachelor of Science in Business Administration Rio de Janeiro, BRA SKILLS • Fluent in Portuguese and English; Proficiency in Spanish • Microsoft Office: Advanced • Certifications: Retail Management Training by Friedman method • Series 17_55 Exam completed: 80%

Professional experience

Ski Key - 04.2019 until now - 5 years

Analyst, Marketing, Investment Planning • Responsible for business development in South America • Conducted calls with potential buyers • Helped developing the new company’s name and “branding” • Developed Digital Marketing Content • Responsible for new activation strategies

Shopping Mall Leblon - 01.2016 until 07.2017 - 1 years and 6 months

Commercial Coordinator • Responsible for prospecting new brands • Conducted negotiations with storeowners about renewals/discounts of the lease contracts • Developed the annual budget - Advanced Excel Skills • Created PPT presentation with the monthly/annually results • Presented the results to the investors and owners of the mall • Constructed a recommendations’ plan in helping the company expand

Shopping Mall Leblon - 08.2013 until 12.2015 - 2 years and 4 months

Commercial Assistant • Sales report analysis • Monitoring sales weekly and strategies to increase revenue • Competitor analysis • Analyzed the company's performance and operations • Executed SWOT Analysis and made PowerPoint presentation to the investors and executives regarding new opportunities • Represented the company in court

Shopping Mall Leblon - 05.2012 until 07.2013 - 1 years and 2 months

Commercial Marketing Intern • Responsible for maintaining relationship with VIP Clients as well as coordinating VIP events in store and venues around Rio de Janeiro (hotels, cocktails, fashion shows) • Prepared events for holiday seasonal sales at the Mall • Created Market Campaign

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