Rio de Janeiro and one of the most sought cities in Brazil for tourism purposes. Being one of the largest cultural and economic centers in the country, Rio de Janeiro is located in the southeastern region of Brazil, where 60% of the Brazilian GDP is concentrated.
The annual number of tourists reaches 5 million, being these 2 million foreign tourists. Major events such as carnival can bring a cash inflow of an average R$ 11 billion reais in the month of the event (3.7 billion dollars), followed by New Year’s festivities and Rock’n ‘Rio. These three events are amongst the best known by tourists from around the world and help boost the local and national economy. This research presents a comprehensive analysis of the tourism and hospitality industry in Rio de Janeiro. Data were obtained through the Brazilian Association of Hotel Industry, Embratur, FeComercio and Statista and IBGE. This document was produced by the Brazilian-American Chamber of Commerce and its reproduction is expressly prohibited.