Mobile operators in emerging markets such as Brazil and South Africa are experiencing increased traffic and demand for free data as the coronavirus pandemic drives users online. That’s according to recent online search data from Upstream’s Zero-D, an ad-funded free mobile internet platform designed to keep users connected to the digital world even when they have run out of data.
Demand for free access to essential online services is highest in Brazil, with searches for “internet gratis” (free internet) surpassed only by searches for “Facebook” in the data from March 2020 to May 2020. In addition, Free Fire, a free online video game which took Brazil by storm in 2019, continues to dominate the entertainment category. Searches for “Free Fire” surpassed “Netflix” by more than 664 percent in Brazil, presenting mobile operators in the region with a unique challenge.
Via Total Telecom