Brazil’s Banking Giant Bradesco Plans Artificial Intelligence Leap
Brazil’s second-largest private bank Bradesco will ramp up its efforts around artificial intelligence (AI) to boost sales, improve customer experience and reduce operating costs in 2019.
The bank, which has a portfolio of over 71 million customers, has been working on a platform dubbed Bradesco Artificial Intelligence (BIA) over the last four years. BIA’s capabilities translate into an improved customer experience across the bank’s digital channels – especially the app, which today accounts for 60% of customer interactions with the bank.
By Angelica Mari via Forbes