E-Commerce Gains hold in Brazil with 5.7 Million Consumers
Stores have started to reopen after the social distance measures, but customers are returning to shopping slowly. The perception among executives in the commerce sector is that new consumers of different age and income groups have joined the ease of buying over the internet – and digital sales are expected to reach higher levels than pre-Covid.
Retailers recorded a loss of 36% in revenue during the pandemic, and the drop was not only more profound due to the performance of e-commerce, evaluate experts in the segment. Data released this Wednesday (22) by Neotrust / Compre & Confie, a market intelligence company, reflects this consumer movement.
By Paula Soprana via Folha de S. Paulo