Florida Becomes New Battleground for Brazilian Banks Chasing High-End Clients

The dispute among Brazil’s largest banks for high-income clients and the private segment has crossed borders and is becoming fierce in the US state of Florida as, in the last few months, the offensive has escalated to hiring new executives, opening new operations and aggressive investment in marketing.

The background is the growing presence of high-income Brazilians who visit. invest in or live in the United States, mainly in the so-called Sunshine State.

The services offered by Brazilian banks in the state include real estate financing, investments, international transfers, and even help with immigration planning.

By Sérgio Ripardo via Bloomberg Línea

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