Brazil is known for its vibrant music culture, love of soccer and for being the largest country in Latin America in terms of both population and geography. The nation has other notable — if less conspicuous — distinctions, however: a widespread embrace of smartphones and a rapidly developing digital payments infrastructure.
These conditions help explain why the pandemic-driven digital shift that is transforming retail in advanced economies around the world has been a catalyst for major changes in Brazil as well. The nation’s consumers, much as those in other markets, have sought to avoid crowded stores and engage in safer, more efficient and more satisfying ways to shop. The share of Brazilian consumers who consider digital channels to be their preferred means of shopping has grown by more than 30 percent since the pandemic began and now accounts for 46 percent of its consumers overall.