WhatsApp has chosen Brazil to launch its first major brand advertising campaign.
The Facebook-owned messaging service has published a seven-minute film showing people communicating via WhatsApp as a fire breaks out ahead of Carnival celebrations. Users are seen sending messages to organize costume donations for a rival’s dance school whose warehouse burns down, and the ad ends with “Rivals in public. Friends in private,” with WhatsApp’s logo, and “From Facebook,” underneath.
By Lucy Handley via CNBC