Amazon’s mission is to be Earth’s most customer-centric company. They are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
The customer is at the heart of everything they do. Amazon is a place where smart, passionate people obsess over customers and innovate on their behalf.
Although their business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services. Today, Amazon shoppers can find what they’re looking for online and in person. From delivering fresh produce to their doorstep, to creating and distributing movies, music, and more, they are always finding new ways to delight their customers. They operate a lot like a set of startups, embracing invention and creating stores, devices, and services that their customers will use, share, and love.